During the initial phase we investigate the subject and interview project stakeholders to gather information, this lets us make a thorough analysis of the task.
We have number of creative tools to help us approach the concept development in a structured and time efficient way.
- Brainstorming session
- In-house prototyping
- User-scenario testing
- Expert opinion
This process results in a project brief which includes concept overview and project limitations. This is communicated to the client for a final go-ahead.