Edison said that ”Creativity is 1% inspiration and 99 perspiration” and he is right. It is time so start filling out the conceptual framework with text graphics and technical solutions. In this creative phase we have a number of techniques to helps the creativity flowing:
- Early user testing
- Iterative production processes
- Bunker mode, when we need to we turn the phones off and lock the doors for a day, the focus that this creates can do wonders for creative productivity.
We see our customers as partners and like to work closely. We communicate frequently throughout the project so the customer can feel confident about the emerging solution.